Buenos Aires, Argentina-based property portal Properati will tell this year's Property Portal Watch (PPW) Conference in Madrid how the company is using chatbots to optimise real time communication between buyers and sellers.
Properati.com co founder and CEO Gabriel Gruber has just been named a speaker at Property Portal Watch's flagship European event in Madrid, 27-30 September at the NH Collection Madrid Eurobuilding Hotel.
Gruber tells PPW Properati is using chatbots to increase the rates of conversation on its landing pages and to connect leads with realtors in real time.
Properati's new mobile app for sellers, Properati Chat which ensures leads are captured in real time rather than being lost in the ether.
"We know one of the most important variables when closing a sale is to have excellent, fast customer service," Gruber says.
"In just minutes, a potential buyer's perception of our enterprise can completely change. So we developed Properati Chat, which provides the option for leads to be converted in real-time through a conversation."
Gruber says in his presentation at the Madrid conference, delegates will hear more about the company which recently closed $2 million in a new financing round, and see some examples of the ways Properati is using chatbots for real time communication between buyers and sellers.
Properati.com is an online and mobile platform for the LatAm real estate market. It offers a a performance–based payment business model where clients only pay for the qualified leads they get rather than for published listings.
It provides consumers seeking homes, apartments and condominiums with enhanced search capabilities, including price, property, and neighborhood data and information.
The platform already has over 1 million properties published in Brazil and almost 2 million in LatAm. It is also available in Brazil, Chile, Colombia and Mexico.
"By being the destination of choice for home buyers and tenants, Properati generates highly qualified leads for realtors at the critical purchase decision point," Gruber says.
Look out for a more detailed interview with Gabriel Gruber coming up on Property Portal Watch.
Other confirmed speakers at the conference