There are dozens of web and mobile platforms offering real estate solutions. But most focus on the volume business where end customers are the focal point.
By taking up the role of a marketplace to create more value for their target audience, these portals often ignore the middle layer of agents, brokers and property consultants, .
Vikram Dhawan, formerly a senior manager in a real estate firm, found an opportunity to fill this gap and launched IndianRealtyExchange (IRX), a platform for brokers and agents.
‘Just like our stock exchanges, where thousands of traders/brokers are involved, I wanted to create a platform or an exchange, which empowers the brokers to buy/ sell and transact in a seamless and transparent manner, where the broker would be the facilitator, the magnet. Today, real estate market is a unorganized and this becomes our opportunity,” said Vikram.
For Delhi-based IRX, the target audience is the 50 lakh stakeholders involved in the real estate business, varying from small brokers with$150-$450 deal value to established brokers involved in large properties with approx deal worth $ 15,000.