Your LinkedIn presence is about to become a lot more relevant as a result of Microsoft's acquisition of the world's largest professional networking platform, writes LinkMeInGuides.com Senior Client Director Adam Thompson.
The days of surviving with a lackluster professional profile and a less than robust professional network are coming to an end, especially for online real estate professionals and other client-facing industries.
Why the sudden excitement about LinkedIn? Remember Microsoft $26.2 billion dollar acquisition of LinkedIn last month? The merger means LinkedIn, which has developed steadily since 2003, is finally poised for a serious teenage growth spurt.
More users are prequalifying leads on LinkedIn, and the half-baked profiles of Christmas past will no longer be an option for professionals in competitive industries.
With the acquisition, Microsoft’s 1.2 billion Office users will feed LinkedIn’s user base and fuel engagement making it more important for online real estate businesses to compete on LinkedIn.
Microsoft will put its unique $200 billion dollar total addressable market (TAM) in play for LinkedIn. LinkedIn’s TAM is currently valued at $115 billion, bringing the combined projected available market to $315 billion.
With that kind of potential growth, property portals can expect more and more potential leads to visit LinkedIn to prequalify and connect.
Beyond an expanded LinkedIn user base, what else is possible when the world’s leading professional cloud, Microsoft, marries the world’s largest professional network?
Let’s just say, from a user engagement perspective, they’re both getting stickier along with anything they touch (including you and your website).
Initial plans are to integrate LinkedIn data with Microsoft’s existing cloud productivity suite and Dynamics CRM.
Combining Microsoft mainstays, like Office, Outlook, Skype, and Dynamics with the world’s largest professional network could lead to a sea-change in the way real estate professionals interact with leads.
Imagining a world of integrated Microsoft and LinkedIn solutions conjures limitless possibilities, from the obvious convenience of pulling LinkedIn data directly into your CRM and productivity tools, to heady, cutting-edge innovations like ‘The Economic Graph’, one of LinkedIn’s R&D projects seeking to create a digital map of the entire global economy in order to ‘connect talent with opportunity on a massive scale’.
Another ambitious announcement born of the Microsoft LinkedIn merger is the plan to put Microsoft’s digital assistant, Cortana, to work. Cortana, for those who don’t know, is Microsoft’s robust voice-activated AI rejoinder to Apple’s Siri.
Expect to meet her in the not-too-distant future.
How Can Portals Monetize?
Making your platform stickier and more relevant to users in light of Microsoft’s acquisition means building bridges from your portal to LinkedIn and vice versa.
The value is set to explode for optimized LinkedIn and portal profiles (that are connected to each other) as more buyers and sellers of property rely on LinkedIn for their daily dealings.
Adam Thompson (pictured left) is Senior Client Director for LinkMeInGuides.com a company providing professional LinkedIn profile optimisation and networking solutions.
LinkMeInGuides’ team of LinkedIn Guides, LinkedIn Specialists and LinkedIn Networkers have more than 30,000 consulting hours and growing. Expertise includes LinkedIn profile writing, LinkedIn keyword optimisation, LinkedIn research, LinkedIn SEO and LinkedIn networking.