New research from Google unveiled at the 2016 Inman Connect real estate conference in San Francisco last week shows users on phones spend an average of 55 minutes per visit on real estate apps.
But the figure, based on 1,000 interviews, dozens of surveys and many hours of behavioral tracking, also reveals the time spent searching real estate online doesn’t mean people are trying to buy or sell homes without agents.
Writer Catherine Reagor of azcentral.com quotes Inman Connect speaker John Thornton, a partner in Google’s real estate business as saying “Customers roll over in the morning and start looking at real estate listings (on their phone)”.
The article notes the following key points from the Google report:
Reagor also quotes Thornton's advice to the industry as “Embrace real estate apps and sites".