Zillow Group real estate marketplace StreetEasy has upgraded its original interactive 3-D model launched last year to include detailed representations of physical materials in their actual color and texture.
The New-York based company says 3-D floor plans for select listings will provide renters and buyers with a better insight into a home's layout and feel of aspects like natural lighting, herringbone hardwood floors or exposed brick walls.
Previously only on desktop, the upgrade also allows floor plans to be viewed on mobile web and on StreetEasy apps. Each 3-D floor plan is interactive and lets shoppers rotate and tilt the floor plan using their device's mouse or touchscreen.
Built by Floored and exclusively customized for StreetEasy, this software uses supplied listing photos and 2-D floor plans to create an accurate 3-D model of the property in as little as 24 hours.
No special camera equipment, on-site visits, or lengthy amount of time to process is required.
While the 2-D floor plan is the source for the apartment's 3-D layout, new material-recognition technology scans listing photos to detect physical finishes, matching the finishes to a digital catalog of materials.
Once materials are assigned, the enhanced floor plan is reviewed to ensure accuracy.
"With StreetEasy users spending 20 per cent more time on a listing with a 3-D floor plan, home shoppers clearly value the additional information as they're evaluating listings," explains StreetEasy general manager Susan Daimler.
"This next generation of 3-D floor plans provide an unparalleled view point for buyers and renters and we are excited to offer Floored's next phase of innovative technology to further enhance the home shopping experience on StreetEasy."
StreetEasy's 3-D floor plans are available exclusively through the company's Featured Listings programs for sales and rental listings.
Launched in 2006, StreetEasy is based in the Flatiron neighborhood of Manhattan.
It adds layers of proprietary data and useful search tools to help home shoppers and real estate professionals navigate the complex real estate markets within the five boroughs of New York City as well as Northern New Jersey and the Hamptons.
StreetEasy is owned and operated by Zillow Group.