Italy’s number 2 online real estate platform Casa.it owned by the REA Group has rolled out a revamped site with new functions including becoming the first Italian portal to offer 360-degree image technology.
Following the launch of its new home page in February, Casa.it says it has undertaken a complete upgrade of its website with several improvements from larger images to better filter design and real estate ads with 360 degree technology allowing users to view an "entire room with one click".
Casa.it says the new 360 degree technology revolutionizes the traditional still photo real estate offering and delivers users a more immersive, engaging visit.
"This simple and useful innovation is an example of the direction we're decisively aiming for," says Casa.it General Manager Luca Rossetto.
"With the re-design of the portal we wanted to increase the effectiveness of our real estate showcase by giving users the ability to upload immersive 360 ° images.
"We also researched users' behavior to determine the easiest, most practical and immediate search results home buyers were looking for.
"From now on Casa.it users will experience the sensation of being inside the property, with a greater awareness of the environment and space."
In addition, Casa.it has rolled out: