Indian real estate portal Housing.com will offer its specialised digital marketing solutions to the real-estate division of the TVS Group, TVS Emerald.
The two companies have signed a strategic deal making Housing.com TVS Emerald's official digital marketing solutions partner for a period of one year.
Developed in-house Housing.com's digital marketing solutions cover a wide gamut of services for the real estate sector.
The company says the scope of the partnership with TVS Emerald comprises content creation and digital media including Slice View, AreaWiki, Falcon, search engine marketing, display network, lead generation and lead management.
TVS Emerald chief executive officer and president R Chandramouli says the objective of the partnership is to leverage Housing.com's expertise to help the business reach out to a large number of potential customers in the digital space.
"Having successfully completed our first project consisting of 448 apartments and 123 villas on 15 acres of land, TVS Emerald currently requires marketing support for its on-going project, Green Acres, on 18 acres of land in Kolapakkam Chennai," he says.