Texan business Keller Williams which touts itself the world's largest real estate franchise by agent count, has announced a strategic deal with mobile app developer Hurdlr.

The agreement will make Hurdlr's latest mobile app ProfitDash, available to Keller Williams agents.

Keller Williams CEO Chris Heller claims ProfitDash is  the industry's first holistic tracking of business finances and taxes specifically tailored for real estate agents' businesses .

"Through our partnership with Hurdlr, we're helping our agents become better business people by enabling them to make more informed financial decisions on the go," Heller says.

Modeled on Keller Williams' own models and systems, the ProfitDash mobile finance app securely integrates an agent's business finances with exclusive access to Keller Williams' internal franchise data systems for rapid business income tracking and financial decision-making.

With ProfitDash, KW agents can quickly analyze business expenses, mileage, tax deductions and quarterly estimates, gross commission income and future income potential via intuitive dashboards, leveraging the Keller Williams Listing System (KWLS) and the KW transmittal system's data integration.

Hurdlr CEO Raj Bhaskar says ultimately the two businesses plan to make ProfitDash available to all agents.

"It's important to KW and us that the whole industry thrives," Bhaskar says.

"ProfitDash lets agents spend less time on their finances and taxes, and more time growing their business."

ProfitDash features:

• Commission pipeline visibility continuously synchronized with KW listing and transmittal data.


• Real-time push notifications for monthly KW Profit Share and commissions.


• Single Sign-on using KW login keeps agents in sync, with one less login to remember.


• Syncs to agent's credit or debit cards to provide seamless expense management.


• Automatic business mileage and expense tracking to fuel proactive tax deduction savings.


• Easily tag pics of receipts to keep business expenses organized.


• Real-time income tax estimates by federal, state, and self-employment, including quarterly and annual. Automatic reminders of payment due dates.


• Business finance, expense and tax data reports available for export.


• Security: All data is 256-bit SSL encrypted.


• Pricing: KW agents will have full use of app to track their first $1000 in tax deductions, which yields an average $200 post-tax savings for agents, and to use all other features ongoing.


• To track more than $1000 in deductions, agents can refer friends or upgrade to unlimited deduction tracking for $19.99 monthly or $199.99 annually.


• ProfitDash is available for use on the latest iPhone and Android devices.