Property Portal Watch chairman Simon Baker has announced Placert CEO Lex Groenewegen, Mitula Group CEO Gonzalo del Pozo and Ingatlan.com chief product officer Laura Szabo will speak at this year's flagship European conference in Madrid, September 27-30.
He also pointed to interesting trends emerging in terms of the use of key words and how this translates to the way users start their searches on general classifieds sites and transition to portals.
In its recent half year results Mitula Group heralded its growth strategy on the back of the addition of 26 new vertical search sites to its network.
“We now operate 79 vertical search sites across real estate, employment and motoring in 49 countries and 19 languages," del Pozo says.
But the way he sees it in the next 2-3 years, Mitula Group will need to reconcile classifieds cultures in developing markets which can’t really be compared to those in Australia and Europe with which the company has mainly dealing with up until now.
Del Pozo will tell Madrid delegates more about Mitula's main focus for the second half of the year in terms of the continued roll out of its growth strategy.
Of course, he says, he plans to unveil the company’s brand new advertising module which he says is getting portals extra traffic and turnover.
"We've added lots of new customers this year, but the coolest thing the business has achieved is the integration of Facebook advertising into its social workflow, to gain that extra kick of exposure which is often needed," he says.
Essentially the software recognizes potential buyers, then fully automates the process of searching for look- a-likes on Facebook and inserting paid advertising into their social feeds.
Since the development of the new advertising module, Groenewegen says there has been a massive uptake from CRM providers and portals who find it very easy to adopt.
“We already have a waiting list of portals, CRM providers and agents who can’t wait to get started,” he enthuses.
In 2014 when free listing sites threatened the 17-year strong platform's business model Szabo's team developed a strategy to determine what kinds of products the market would pay for so as to win back and grow private seller clients.
She says the findings showed the platform's offer needed to be simplified-that the willingness to pay differed according to region, with the highest in Budapest, and that, surprisingly customers are not willing to pay for extras.
The result was a full overhaul of the type and nature of the products the platform offered leading to a strong return of paying clients so that Ingatlan.com can now boast the all-important private sellers make up 30,000 of its 450,000 listings.