A low-cost digital advertising tool for lenders has been released which attempts to muscle in on revenues for property portals, reveals Inman.
Digital marketing firm Adwerx specialises in digital solutions for real estate agents, and has provided simplified online ads since 2013. The tech company, noticing a need for e-leads in the mortgage sphere, the rapidly growing tech firm announced a fresh, dedicated product for lenders.
Its software uses data to find and target local borrowers looking to refinance or obtain a new mortgage and costs just $59 per month.
It executes consistent ad campaigns across web, mobile and Facebook, with each ad linking back to individual lender websites.
Agent campaign packages provide ad building and placement tools to promote listings and brands awareness.
Subscribers can view campaign reports in the product dashboard to see brand awareness and marketing efforts improve over time.
“Broadening out to the lending side of the industry is an important step for us,” Adwerx CEO Jed Carlson told Inman.
“Not only can the ads target consumers who are ‘in market’ for mortgage or refinance, but they can also be targeted specifically at local real estate agents to drive referral business for the lending pro.”
Mortgage pros have the option to advertise to real estate agents for $99 per month.