A new partnership between property search portal PropertyAsia.ph, Japanese electronics company Ricoh and distributor CameraHaus Concepts Stores has introduced 360-degree technology to the real estate sector in Philippines.
The partnership will promote the use of the Ricoh Theta S, a Google-accredited spherical camera which enables 360-degree virtual tours of properties.
PropertyAsia.ph member brokers and agents will be offered a discounted price of Ricoh Theta S camera to further boost online interest and to help convert that to sales.
PropertyAsia.ph managing director Joeri Stegeman says his company is the first in the Philippines to allow brokers and agents to upload 360-degree photos of properties, and is confident it will enrich potential buyers’ experience.
“It allows you to be in places you have never been before and experience it like you were actually there – 360-degree photos leave no room to manipulate,” he said.
“Once you have this camera, we can revolutionise together the whole market and make property shopping a true virtual reality experience.”
He said the technology will also improve time management.
“From a broker’s perspective, you don’t have to do 20 property trippings anymore when 18 people are not interested,” he said. “You only do five trippings, where four people are interested.”
Dar Oro, marketing director of CameraHaus and Ricoh Theta, said 360 technology was increasingly in demand across various sectors including the property market.
“Before Theta S was born or introduced, not a lot of people were enjoying the 360 technology because no apps were developed,” he said. ‘There were no tools like the VR [virtual reality] scopes like right now that the people could enjoy, and there’s really no market for it that people would see.”
Now businesses are using the 360-degree technology for commercials, behind-the-scene teasers to introduce new stock.
“It’s a big leap,” he said. “It’s a big thing for a company in the real estate industry to have this breakthrough and for them to use a 360 scale model for [brokers and agents] to have an easier access and for customers to easily view the properties.”