The role of personal service is set to change in property sales thanks to digitilisation, and there are many ways portals need to pivot in order to keep up, writes Laura Szabo, chief product officer for Hungarian market leading site Ingatlan.com.
Studies are emerging on what professions will probably be gone or replaced by robots or any other form of digitalisation in the future. Some services simply won’t be needed any more, others may stick around, but will no longer be done by human workforce. Property agents and loan offices rank high on these lists. These are rigorous statements, but without going too far we can agree that the industry is facing a change:
Digitalisation will speed up processes associated with property transactions, and within these processes, the roles of current providers is about to change.