The founder of forsalebyowner.com.au, touted as the "the largest private sale business in Australia", says newcomer Purplebricks is not saving sellers as much as his platform, reports The Australian Financial Review.
Flat-fee, high tech UK agency Purplebricks announced it will launch in Australia next week and will charge a flat fee of $4500 – including marketing costs – to homeowners which can save thousands on real estate agent fees as well as allow sellers access to a bespoke online platform to track the sale of their home.
But Colin Sacks, Founder of forsalebyowner.com.au, told AFR they could save thousands more if they bypassed an estate agent entirely.
"Purplebricks are just disrupting the price – we disrupt even further," he said.
Forsalebyowner charges between $699 and $969 to help vendors sell on their own – a fifth of the $4500 it costs to use a Purplebricks local property expert.
The price includes listings on property portals realestate.com.au and Domain, 'for sale' boards, marketing material and the ability for vendors to manage the sale process online at any time.
"We're not for everyone, but for the astute person who knows a little bit about the market and willing to put in a bit of effort, it's a worthwhile punt," Sacks said.