Bangkok-based real estate search site Hipflat is cashing in on the global Pokemon Go craze by helping buyers to find homes near Pokemon stops and gyms.
The site uses existing filters – which assist buyers looking for features including numbers of bedrooms, public transport and costs – to also include Pokemon stops and gyms for buyers looking in the Bangkok and Pattaya areas, the largest markets in Thailand.
Denis Nemtsev, CEO and Founder, said Hipflat already shows consumers where hospitals, mass transit stations, restaurants, shopping centers and schools are, so adding Pokemon features was a no-brainer. He also claimed his is the first property site to add game stops to its listings.
“Everyone loves Pokemon – some might say it’s crazy, but it’s already a favourite fun activity for millions of people in Thailand,” he said.
“So why not combine the desire to find these places with the strong demand for real estate property search? They both are based on a location of where you are and where you want to be.”
Nemtsev said the craze is already affecting real estate listings across the globe with landlords and property owners advertising proximity to PokeStops and PokeGyms as an extra value for prospective buyers and tenants.
Hipflat COO Harlow Russell said it’s highly likely apartments within the radius of Pokemon locations will now command higher rental prices than those without.
“Hipflat’s website traffic has been growing dramatically, and we expect this new unique feature to accelerate growth even further,” he said. “We currently are the leading property website in Thailand used by locals and foreigners alike.
“Hipflat has always been the most innovative real estate search tool in the country. We were the first to introduce map-based search in 2013. Now we have the Pokemon location data, so we can continue to offer innovative information to consumers to help find the best property at a fair price – and enjoy Pokemon GO at the same time!”.