Australian rental property website rent.com.au is giving potential renters a unique opportunity to give a neighbourhood a test run in a property thanks to a new partnership with Airbnb.
Under the agreement, more than 7 million renters can now book apartments, houses, private and shared rooms and unique accommodation options with a simple click-through from the Rent.com.au website.
Rent.com.au CEO Greg Bader said the idea is to allow renters to try living in a neighbourhood and exploring its facilities before commiting to a long-term lease.
“We love the idea of people ‘test driving’ their new community,” he said.
“We can all look at the photos and descriptions on our website and that gives us a good idea of the property we are moving into, but it doesn’t really paint the full picture of a new community.
“Whether for a weekend or a week, holiday or work, move in and get a feel if a place is right for you. Explore, experiment, suss out the clubs and pubs, check the commute to work, time the school run, or just chill at a local cafe."
He said the partnership with Airbnb made sense as one of the platform's key strengths is that the vast majority of its accommodation options were short-term and usually located away from hotel clusters.
“Airbnb is a great way for people to get a real taste of what their new location is like and offers instant community connection,” Bader said.
“Entering into a new lease is a ‘big deal’ in terms of commitment, so why not take the time to really make sure an area is for you.”
Bader said there were plenty of benefits for landlords to securing long-term tenants or extra income.
“Rental cycles vary for different landlords, so if there is a student focus, for example, there is real probability of vacancies over the Christmas period - so why not list on Airbnb to cover those periods?” he said.
“Whilst affordability is a real issue, there is also a growing number who are renting as a lifestyle choice. It’s only logical that they ‘try before they buy’ and ask themselves: ‘can I really see myself living here’, before signing a lease.”
The Airbnb booking service is now available through www.rent.com.au.