Tradingpost.com.au, formerly one of Australia’s print classifieds giants, has laid down a challenge to online listings services by opening its own property portal this week, reports Real Estate Business.

Sellers and agents can now register their interest and sign up to the site’s ‘Property’ tab . The company is offering agents a $50 per month subscription, which is valid for those who sign up before 30 September. The regular price will reportedly be $198 per month.

Corey Weekes, national sales manager for Tradingpost.com.au, said was a logial player in the space rather than a “disruptor”.

He said the Trading Post brand was well established and the site attracts more than one million unique visitors every month who come looking for pets, cars, caravans, trailers and more.

“We’ve got a really loyal consumer base that’s coming to us at the moment,” he told REB. “The two main pillars of Tradingpost.com.au are the brand – it’s an iconic 50-year old brand with a strong brand recall – and second is our traffic that’s still coming to the site with next to no marketing over the past three years.”

“So we think that with that significant audience, we can help property marketers get in front of potential buyers at a fraction of the price charged by the leading property-only portals.”

He said the low cost would be a huge attraction of its new property menu and that agents can list directly through Tradingpost.com.au’s EasyList platform.

“We’ll make it super-easy for agents to load their listings into the site,” he said.

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