The CEO of Purplebricks has caused a few ripples in the Australian portal market by hinting that he will not use local agent comparison websites such as OpenAgent to generate customer leads, reports The Australian Financial Review.
"I don't want customers thinking we are only helping them because we paid a website to get their lead," said CEO Michael Bruce.
"We want customers to make their own decision about which agent they use and that they choose a Purplebricks local property expert on their merits.”
Agent comparison websites including OpenAgent and LocalAgentFinder claim to match home sellers with the most suitable agents.
The platforms have become increasingly powerful in generating leads for estate agents, but take a large slice of commissions. OpenAgent takes a 20 percent slice for a lead that results in a sale while LocalAgentFinder charges agents 0.375 percent of the final sale price for each successful lead.
Purplebricks, a UK firm, launched in Australia on Monday.