Spain’s leading classifieds company, Mitula Group, also a Gold Sponsor of the upcoming Property Portal Watch Madrid conference, has expanded its portfolio by launching a fashion vertical.
It has been in beta testing for six weeks and has already had more than 380,000 listings aggregated from 50 different online stores offering men’s and women’s clothes, shoes and accessories.
Mitula is monetising visits to the fashion vertical on a cost-per-acquisition basis whereby
it receives a percentage of the total spend by a click out to an online store.
Users access the vertical via search engines or from the mitula.com site which the company says receives 3.2 million Spanish visits per month.
Gonzalo del Pozo, CEO of the Mitula Group, said the Spanish online fashion segment is highly attractive with an estimated €1.3 billion in revenues in 2015 growing at over 30 percent per annum.
“By entering this segment we are in a great position to leverage our existing 3.2 million Spanish visits per month to mitula.com from people looking for cars, jobs or property into the fashion vertical,” he said.
“In the coming months we plan to roll out the fashion vertical into select other markets in which we already have existing vertical search sites with strong traffic levels. This will create a new and exciting revenue stream for the company.”
The Company has also launched an Android app for the Spanish market and will roll out the fashion vertical into select other markets already served by the Mitula Group.