Leading Chinese portal Juwai has unveiled a partnership with Sotheby’s International Realty to market its listings on Juwai to target Chinese buyers.
China is already second only to the US as a source for visitors on sothebysrealty.com, and the new partnership hopes to increase still further the network’s ability to serve Chinese buyers.
The company said the Chinese share of real estate purchases on US soil will continue to increase as the number of Chinese millionaires is expected to increase by 74 percent to 2.3 million by 2020.
SRI listings will appear on Juwai.com and in real estate search results, and SRI will also receive a brand overview page carries information about the brand, a contact form and the network’s listings.
Juwai.com’s Chinese-language team are located in mainland China and will respond to consumer inquiries in real time, translate the inquiries into English and forward them to the agent.
“Having Juwai.com’s team respond to leads in timely fashion overcomes the cultural and time-zone challenges of working with overseas buyers,” said SIR Chief Marketing Officer Wendy Purvey.
“That’s a huge competitive advantage to our affiliates and independent sales associates, and to their clients.”
The partnership also includes on the Juwai.com homepage and affiliate office marketing where Juwai.com will work with Sotheby’s International Realty agents and offices to provide premium advertising services that generate greater exposure and inquiries from high net worth Chinese users.
“Sotheby’s International Realty is perhaps the premier worldwide brand in luxury property,” said Matthew Moore, Juwai.com’s President of the Americas.
“Not every Chinese buyer is high net worth, but there are more high net worth individuals in China than in any other country.
“We are tremendously excited to be the bridge linking the amazing team of affiliates and agents at Sotheby’s International Realty and our audience of 2 million monthly online property hunters.
“Our consumers view luxury property in international locations as a relatively safe harbour for their hard-earned wealth during these unstable economic times.”
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