UAE property classifieds platform dubizzle has partnered with tech startup 360VUZ, to debut what it says is the UAE's first online 360-degree property virtual reality tours.
dubizzle will integrate the latest virtual reality technology into property listings through the new service developed with 360VUZ, winner of best Travel Tech Start-up 2015.
dubizzle's property section receives over 1.5 million unique visitors per month and now users interested in purchasing or renting properties can view a comprehensive 360-degree tour of desired properties using toggles on the screen or a virtual reality device.
Dubizzle executives say the move will exponentially boost clicks and leads. Based on tests run during the new feature vetting phase, property ads with the 360-degree virtual reality tours can receive 155 percent more clicks than those with standard still imagery and 56 percent more enquiries/leads than those without.
"This new, innovative service saves property seekers the time of multiple physical viewings, which in turn curates more serious leads for property agents and owners,” said Ann Boothello, Senior Product Marketing Manager dubizzle property.
“We understand that time is a scarce and valuable asset for property seekers, so through utilising the latest technology through our partner 360VUZ, we can now provide a unique service offering an advanced, interactive and more streamlined online property search experience.”
This 360 virtual reality tour can be viewed for free by any tenant or buyer browsing properties on the dubizzle website, while the content creation service is available at an additional fee to property agents listing properties on dubizzle.
"As the UAE's leading property portal, we are constantly working to evolve and improve our offerings, ensuring an easy and more enjoyable user experience,” said Boothello.
“This latest addition will not only streamline the property searching process and offer a transparent view, but will also provide users with more quality listings to sift through.”