Indian real estate startup Square Yards has unveiled its latest weapon in the battle for Pokemon Go-crazed property hunters – an animated rooftop game.
The game was released in collaboration with property developer Bhutani Aphathum to showcase a new development in a cool, gamified way.
In the game, players must traverse through the animated rooftop pool terrace, the unique selling point of the project and collect the hidden letters of the word 'ALPHATUM' within a certain time frame.
It’s designed to give potential investors a real-time feel for the overall project, but also offers rewards as gamers earn points which can translate into gift vouchers.
The game was Scapeworks – Square Yards’ full stack technology and marketing company that specialises in real estate project marketing.
Square Yards has also developed 3D interactive applications which helps users to navigate through the Sky Park Terrace and the rooftop infinity pool and take in the view from the top.
“We are continuously pushing the realms of real estate marketing and deploying ground breaking innovation to stand out from the rest,” said Kanika Gupta Shori, COO and Head of Marketing for Square Yards.
“Virtual reality based games could be the next thing for real estate companies to market their properties across different geographies and roll out more engaging campaigns.”