This week TechCrunch.com held their annual Disrupt conference in San Francisco. Reflik were unable to attend but still wanted to take the opportunity to market their products to the hundreds of technology enthusiasts that would be attending.
Working with a $58.20 budget, Reflik executives purchased the entire 258,650 square feet for Pier 4 where the conference was held. The ad ranked up 749 views. While that may not seem like a large number, when you add up the cost of their conference ticket and airfare, they reached hundreds of potential customers for less than a third of the price.
"We designed our filter to highlight that [we are] disrupting talent acquisition, then we made it interactive—allowing users to fill in the blank with what they are 'disrupting,'" explained Ashish Vachhani, Reflik CEO to AdWeekcom.
"We will likely add these kinds of filters to our ongoing marketing efforts, as appropriate."