Ms Lawson, also a former of Yahoo! 7 executive, said she’ll lead the up and coming media company through its next stage of growth.
“Over my career, I’ve learned the importance of reinvention and innovation and how it can make or break a legacy business,” Ms Lawson said in a statement.
“Slingshot plays a unique role in helping corporates innovate. Driving transformation is extremely challenging. It starts with us building the innovation capital within a business. Start-up’s bring ideas, corporates bring scale."
"Enabling collaboration between these huge forces in our economy is how we turn ideas into impact, on a global scale.”