Job portal Glassdoor.com has just launched new feature on their website that will allow employers to find recruiting solutions that are customized to a specific company's needs.
New updates include Enhanced Profiles with rich audience-specific targeting, new display advertising solutions to better showcase open jobs and a company's employer brand, improvements to profiles for multimarket employers, and profile packages that best fit a company's recruiting needs and budget.
Enhanced Profiles with audience targeting offers a new dynamic and responsive way for employers to showcase different elements of their brands to people in different occupations. In addition to this, Employers can customize their profiles to include a featured cover photo, video and review along with insights into what makes the company an attractive place to work for each audience. Audience targeting is available for customers of Glassdoor's Enhanced Profile Select Package, and many employers are already using this feature.
"Today, just like consumers, quality candidates research companies' work cultures often before a recruiter has spoken to them. Glassdoor is a great channel to showcase our unique employment value proposition and make sure we're considered by top candidates," said Ann Poletti, senior director, employment brand marketing at DocuSign.
"Audience targeting on Glassdoor gives DocuSign that extra advantage in this ultra-competitive market by allowing us to reach different job candidates with relevant messaging."