This year social media giant Facebook has been slowly trying to break into the classified's industry with the launch of Facebook Jobs. Now you can keep track of their progress with AIM Group's new free blog, Facebook Watch.
The blog comes from the publishers of Classified Intelligence Report and tracks the growth of the Facebook Marketplace as it expands from four countries into others as well as the progress of Facebook Jobs.
“Facebook may profoundly affect the classified advertising industry worldwide, and has already had a significant impact on the stock of Schibsted, one of the ‘Big 6’ classified companies,” said Peter M. Zollman, founding principal of the AIM Group and publisher of Classified Intelligence Report in a statement.
“We’ve been covering Facebook classifieds for more than two years, and decided to pull all of our coverage together in one place for the entire classified advertising industry.”
Brian Blum and Patrick Peterson of the AIM Group will be the lead authors, with contributions from Zollman, EMEA editor Christoffel Volschenk, managing director Katja Riefler, consulting director Rob Paterson and the AIM Group team of more than 30 writers and analysts worldwide.
“We know classified companies are watching Facebook closely --- for good reason,” Zollman said. “If Facebook users start to find jobs and ‘stuff’ there, it could provide a terrific new revenue stream for Facebook and cut into profits at companies like Schibsted, Naspers, EBay and Craigslist.”
Facebook Watch will be published without a paywall to ensure maximum availability.