The Royal Navy recently remodeled the careers section on their website with the aim of boosting online recruitment rates. The main idea behind it was making sure people from all walks of life understood their eligibility for one of the 100 roles the Navy has on offer.
The new Careers section now features improved navigational tools and structures, responsive design patterns and personalised user journeys.
UK-based digital agency e3 enhanced the role finder’s ability to promote certain jobs based on the Royal Navy’s needs and to provide results personalised according to browsing history. They also implemented effective search criteria and an intelligent autocomplete box.
Paul Colley, head of marketing at Royal Navy Recruitment told The Drum: “We needed a Careers section that allowed us to connect with a wide range of ages, all with competing needs and requirements. Our primary goal is to recruit candidates across the board, as well as increase diversity, and improve the fitness of recruits. e3 proved to be the best partner in this journey.”
"The new consumer journey is particularly impressive - starting with candidates' personal skills, connecting them to relevant Navy opportunities, and then taking them through the application process."