In 2016 the Mississippi Energy Institute created Getonthegrid.com, a job portal aimed at providing information for students and their parents about good-paying jobs in Mississippi. Recently they’ve started collecting data on who uses the portal, when and how often.
“Until recently, we haven’t had a way to test and see how effective it is,” Patrick Sullivan, president of MEI told the Sun Herald.
A $200,000 federal grant administered through the Mississippi Department of Employment Security is being used to fund the collection of data and draw new traffic to the website.
“So far, the answer is a resounding yes that this type of product is effective in raising awareness of jobs out there,” Sullivan said.
According to the MEI, the website averaged 11.1 visits per day before the digital campaign. In the 11 weeks since the campaign began on Oct. 3, it attracted 34,727 visits, or an average of 428 a day, just from South Mississippi and the Jackson area.
Get on the Grid features jobs in energy, manufacturing and utilities. These are some of the fastest-growing, highest-paid and most in-demand jobs in the state, with well over 100,000 openings in these fields in Mississippi.