Australia-based job portal SEEK.com.au is using machine learning and artificial intelligence to provide users with targeted job advertisements and alerts.

SEEK’s new machine learning algorithm has a global reach, making more than 2.5 billion recommendations to jobseekers in Australia, Brazil, Malaysia, Mexico and China among others.

It’s constantly learning about what users might like to see by analysing their search history, profile what alerts they respond to. It then uses this analysis to tailor and then display content that’s in line with their interests.

"It's really about using predicative analytics to predict the opportunities that might be relevant. The breadth and depth of the data we've got across all of our business gives us wonderful opportunities," SEEK Australia and New Zealand managing director Michael Ilczynski told The Australian Financial Review.

"Because the candidate is logged in, we can see what they click on; the models are able to learn based on the responses and it can be married that with their search behaviour," Ilczynski said.

SEEK’s AI system, driven by their data analytics teams, has been used across a number of key markets and now has enough information to launch products tailored to specific needs in these markets. The next step is developing a global network for co-operation and sharing code.

Over the past few years SEEK's international businesses has become integral to the company's financial performance. Over half of its revenue in 2015-16 came from international business. At its full-year results in August, SEEK delivered a record result for international revenue, up 18 per cent to $592.3 million. This compared with a domestic lift of 15 per cent to $313.1 million.

Read Full Story Here