European recruitment company The Adecco Group has launched A new image and corporate branding strategy. Their new look differentiates The Adecco Group from its global lead brands Adecco, Badenoch & Clark, Lee Hecht Harrison, Modis, Pontoon and Spring. The aim is to also increase the organisation’s prominence as the global labour market and workforce solutions industry expert.
The rebranding includes an updated logo and website, which includes a section for market insights, trends and innovation.
“The brand work creates a clear brand platform that allows us to further strengthen our market position,” said Stephan Howeg, The Adecco Group’s chief marketing and communications officer in statement.
“This also helps us to focus investments on growing the core brands, sustaining their leadership in their respective niches of the global workforce solution.