Henrik Christensen is the Ranger and CEO of JobSafari.com, a leading job portal in Sweden and Norway.
Christensen began his career in online recruitment classifieds when he joined Job Index over a decade ago. It was during his time as Chief Operating Officer that the company decided to concentrate on the growth and expansion of their European division, JobSafari. Recognising his talent for sales, recruiting and HR, Christensen stepped up as Ranger and CEO in 2011.
Today JobSafari is Denmark’s largest recruitment network with more than 100 employees and 332,000 visitors to the website every week. It’s this success and keen understanding of what it takes to succeed in the world of online recruitment that’s got us so excited to hear Christensen present at the Global Online Classifieds Summit in Miami this June.
These days the battle for the job classifieds space is fought online. With portals like Indeed, Monster, SEEK and Craigslist all dominating the market, there’s no doubt that technology has revolutionised the landscape.
Despite this, Christensen believes that currently, technology is not playing a big enough role in online recruitment.
“Most still use black text on a white background – just like they did in the newspapers. Today ads are just shown on the screen. We need to make much better use of big data, AI and of course all the interactive stuff that is now possible,” he says.
“Some leading-edge companies are doing it, but most are very conservative and not tech-savy at all. No surprise though – the people working with HR are in HR because they are people people and not data people.”
But there is change on the horizon.
“We are starting to see a change and it looks like analytics is where most are focuses right now. The objective seems to be “where do I get most bang for the buck and where should I stop spending money”. That’s a good first step as long as the goal is set correctly and measurement is solid. What is the goal? Most clicks? Most applications? A hire? A good hire?”.
Despite all the technological advancements in the world of job portals, Christensen still puts his faith in the power of the personal touch. Building a stable and hardworking team at JobSafari with a employee net promoter score of 75 (well above the industry average of 28) is one of his proudest achievements.
In addition to this, Christensen also believes that the secret to building a successful online recruitment business is people and “and a focus on solving the customers need which is hiring a qualified candidate as fast as possible at a fair price”.
“Customers are not really interested in buying job ads or doing database searches. They want a solid pool of qualified and relevant candidates to choose from. Most of our friends in this business focus on their products and talk about click-through, unique browsers, time-on-site and a lot of other stuff that is relevant to us in-house in order to optimize and improve, but is totally irrelevant for the customers,” he said.
At the Miami summit Christensen plans to speak disruption in the job classifieds space, specifically how Jobindex created the world’s first job-specific crawler and quickly “killed” job ads in the Danish newspaper.
“The largest Danish newspaper had 1 billion kroner business and after 10 years it was more or less zero. A true disruption story. We have since enhanced and improved the “classifieds” on the job market by adding more and more services and thus reduced (at least so far) the risk of commoditization of pure classifieds,” he said.