Leading global job portal Glassdoor is the most effective channel for advertisement according to Kyle Lagunas, research manager for IDC's Emerging Trends in Talent Acquisition and Staffing project.
According to Lagunas, 59 percent of organizations are posting new jobs to five or more job boards, yet the effectiveness of traditional job boards is decreasing.
"The post and pray model is still very much alive. This is legacy behavior and the level of change to pivot from it is not insubstantial," said Lagunas in a recent Glassdoor webinar.
“Talent acquisition performance metrics are still very much volume measured. It's always what's been done, but is inefficient. Recruiters are drowning in applicants and it's not a sustainable model anymore. Today's candidates want more than just the job postings. They have more questions than ever because we are in the information age."
In fact, two different research studies show that Glassdoor is one of the most effective job advertising channels.
One of the studies, conducted by leading global market research firm IDC, finds that Glassdoor has surpassed other job sites such as CareerBuilder, Monster and Indeed in terms of their effectiveness to recruit.
The other study, conducted by a leading third party recruitment agency, supports these findings as well. The agency study looked at about 560,000 completed applications from a single client and found that Glassdoor delivers twice the applicant quality at a fraction of the cost when compared to other job sites.
Unlike traditional job boards, Glassdoor features the latest job listings paired with millions of workplace reviews and ratings from current and former employees. The above research shows that Glassdoor is now one of the most effective channels for job advertisement, because candidates want the bigger picture.
"It's no secret that today's job candidates want more information about jobs and companies, and this is why Glassdoor exists in the first place," said Carmel Galvin, chief human resource officer at Glassdoor in a statement.
"By pairing the latest job listings with rich insights about what companies are really like, we are simply putting all the right materials in the hands of job seekers which in turn helps employers save time and money as candidates are self-sorting into the best fitting roles."