Illinois-based Digi-Me, a technology-infused recruitment videos producer announced that its clients, have been able to reduce cost per hire by leveraging Digi-Me's digital job video solution.
Using a combination of report-like career videos and a cloud based CMS, Digi-Me clients are able to quickly and efficiently connect with candidates around the globe.
Divi-Me's client Aureon, a leading business solutions provider offering support solutions focused on Technology, HR and Contact Center services, has reported that views of its job postings have increased significantly, even going viral on social media, and it attributes 80 new hires as a result of using digital job videos since it began using Digi-Me's recruitment videos last fall. Aureole has claimed a savings of $300,000+ in recruitment costs because of its increased traction.
The internet has been turning to video more and more in recent years, Digi-Me recognized this ongoing trend so it began digitizing job postings into trackable, short, engaging videos with a compelling call to action, which can then be dropped directly into an employer's Applicant Tracking System (ATS). The videos can be viewed on PCs, tablets and mobile devices, with candidates' responses tracked via the "share," "view" and "apply" functionalities. Since candidates are four times as likely to share video-based content, it allows for critical job messaging to go viral almost instantly.
Lindsay Stanton, Chief Client Officer of Digi-Me, and Katie Roth, President, Aureon Staffing, recently co-presented at the TAtech Spring Congress in Chicago on the subject of digital recruitment and candidate experience. The presentation, "Digital Drives Data (the Good Kind)," was very well received by attendees.
“I was very honored to co-present with Katie Roth. She has been such a great advocate for us and I couldn’t be happier that we have been able to provide services that make such a great impact for Aureon. We look forward to continuing our partnership as well as continuing to help Aureon and their team save on cost per hire,” said Lindsay Stanton, Chief Client Officer of Digi-Me.
The power of video skyrockets digital content to the top of search engine lists; the presence of video on a webpage makes it 53 times more likely to appear on the first page of Google.