Surf around Instagram long enough, and you may come across the Schneider Electric account, a large but not so well-known French electronic components manufacturer.
Not exactly a typical Instagram account, Schneider is one of many corporations one would not expect on the social network famous for selfies, travel pics and gastronomic glamour, among others. The electronic component manufacturer is not on Instagram to market its gadgets to potential buyers, instead it is focusing on reaching likely future employees.
Employers are beginning to use social media to explore a candidate's background and potential fit with the company before they actually hire them. And job hunters are looking to Instagram for clues about companies' work culture, offices, activities etc. before even applying for a position. According to an article in Quartz, “Instagram is the new LinkedIn.”
Some other large companies with low profiles who are attempting to attract employees via Instagram are BASF, the German chemical giant; McKesson, the $190 billion pharmaceutical wholesaler; and Bechtel, a multinational engineering firm. Their Instagram photo galleries depict employees engaged in volunteering projects, doing yoga in exotic locations, and just having a great time whilst working.
Recruiting and hiring are corporate functions increasingly played out over mobile devices. Companies are eager to connect with candidates through the technology those potential employees are most comfortable with, and are using apps and other tools to process applications and assess talent. Employers like Jaguar Land Rover (paywall) ask job candidates to solve puzzles on their phones assess candidate’s problem solving abilities, and while Unilever (paywall) asks applicants to play games and submit a statement recorded on video, all of which is scrutinized by artificial intelligence.