Introduced on the down-low like many other Google updates in the past, Google for Jobs, the hiring interface that sits conveniently on the search engine’s results page in the coveted ‘featured snippet’ position is the first thing seen when making any job-related searches.
While Google also hinted at a recruitment venture, the technology giant has a mixed history of dipping its toes in new markets — Google Plus was a relative failure, and Google Glass never took off, so there would be no saying that its hire platform would be any more successful.
For the job seeker looking for the latest roles in their given field, the interface presents an easy-to-navigate hiring platform complete with location data and peer reviews. Google is making the most of their integrated data, utilising Google Maps and peer review sites to inform users of the job's details, where it is, and what kind of a company they will be working for.
The job seeker is also afforded the option of daily alerts. By registering for this service, they will receive a daily update email containing all of the new jobs listed under their industry header. Although a daily jobs email is nothing revolutionary, having a filtered list of positions is far more convenient for the user, particularly those who are left feeling drained and demotivated by scouring jobsites all day every day.
The platform looks very nice and boasts some useful and interesting features, but Google for Jobs’ real triumph is that it removes a step from the job search process. Instead of visiting a website to browse its respective list of jobs, Google’s service keeps the user on the results page by giving them a quality-controlled list of relevant positions. It even removes duplicate job postings so as not to waste anyone’s time. Clearly the service has been designed with the user in mind, but is there an ulterior motive for this exciting new platform?
For organizations seeking to expand their workforce, a common approach is to pay a recruitment website to list a job opening — this massively increases the visibility of a job post, and in theory will ensure that a higher-skilled bank of candidates will apply, so is worth the investment. With Google for Jobs, however, companies are afforded the opportunity to advertise job openings on their own website with the advantage of increased visibility via Google’s new interface.
This could be bad news for recruiters, who may not be held in such esteem now that Google is offering a diluted version of their service for free.