Marketing Land recently reported, LinkedIn is about to introduce a function for natively uploading videos onto the social network via its mobile app.
Users will be able to take and upload videos with LinkedIn’s updated in-app camera or upload clips from their phone’s camera roll. The native video feature is currently being tested in the US with a batch of users and publishers, and LinkedIn plans to bring the functionality worldwide in the coming months.
Video creators will have access to viewership analytics, including one unique business-minded metric. In addition to the standard analytics suite of views, likes, and shares, LinkedIn is also giving details about specific viewers, with information on where they work and their roles. However, these job-related insights won’t be provided for every person who watched a video, just a selection of the top viewers.
These videos can last up to 10 minutes, though LinkedIn recommends a shorter length ranging between 30 seconds and five minutes. As with LinkedIn’s pre-existing in-feed videos, user-uploaded clips will play automatically with sound off, and it will be possible to turn off auto-playing in account settings. Like Facebook and Twitter, LinkedIn counts a video view after three seconds of play time.
Native LinkedIn videos, with unique analytics and an emphasis on short-form content, could prove a revelation in several domains: