LinkedIn has announced a new tool, Website Demographics, which should give businesses a new way of tracking visitors who view their webpages. The tool also provides companies with professional information such as a viewer's job title, company, and industry.
This is LinkedIn's first tool to layer the professional details from its 500 million members to businesses. The technology also enables users to view stats from certain sections of the site and filter by date range, providing insight on whether a new campaign is successful. Website Demographics will be free for any business that also uses LinkedIn's Campaign Manager.
LinkedIn plans to roll out the new tool sometime within the next several weeks. According to a LinkedIn blog post, "LinkedIn Website Demographics, is a major leap forward in helping you make more informed marketing decisions to grow your business. With the ability to gather insights before, during, or after campaigns, you can improve your strategy and make smarter marketing decisions."