Jopwell is a start-up which is less than two years old, but it’s already managed to work with giants such as Condé Nast, the NBA, Pinterest, the United States Tennis Association (USTA) and BlackRock. What's their secret? Jopwell has found a way of filling a cross-category industry void which helps large corporations become more diverse.
The New York-based online careers platform has found a niche for itself, by focusing on assisting students and professionals who are African-American, Latino and Native Americans find employment. The service is free for candidates and charges employers an undisclosed fee to recruit from the site.
Jopwell’s algorithms analyze a candidate’s resume, skills, past experiences and preferences. This allows Jopwell to suss out qualified applicants for hiring managers, who then can have access to them by searching the platform for candidate profiles.
D.A. Abrams, the USTA’s chief diversity officer said, “With so many career opportunities out there, we can only achieve our mission to promote and develop the growth of tennis by reaching out to the best diverse talent.”
Jopwell, which was part of the Y Combinator startups program, has raised $4 million to date. When considering the ad industry’s problems with diverse hiring, it’s easy to see why investors are intrigued by the opportunity Jopwell appears to represent.