Ben Reuveni, co-founder and CEO of Israeli career development and recruitment startup Workey, identifies as a millennial, and claims that his generation has done something "bad" to the HR market. In an interview with TechCrunch, Reuveni explains in a sort of confession/company pitch that millennials tend to change jobs every couple of years, and the so-called Generation Z seems to be even more fickle; the exact opposite of the generations before them.
A more common trend, however, is that of passive job searching, where an employee is not necessarily looking to change jobs but is eternally keeping his/her options open to their next career move. The act of passive job searching needs to be kept on the down and low, as to not jeopardize one's current employment, as employers don't appreciate a staff member actively looking for a new position, and this is where Workey comes into the picture.
Workey has built a service to address this trend. Workey is the "Tinder for recruiting." Initially launched in the U.S. and Israel, the iOS app, acts as a type of chatbot, asking candidates a set of questions related to their current job, and what kind of new position they are aiming for.
And much like Tinder indeed, the app then uses machine learning to enable the user to swipe through open positions which are mapped to their potential career path, as recruiters, on the other side, browse the user's anonymized profile. Should there be a match between the two, they are introduced and an interview is scheduled.
Currently, over 300 companies are already using Workey, says Reuveni, such as tech companies WeWork, Dell EMC, Oracle, and Yahoo. Workey generates its revenue by charging per successful connection, but, it is also exploring a subscription model.