Mullen Lintas, Bangalore, in its latest three-film campaign, uses interesting visual devices such as cracking knuckles, hiccups and sneezing to convey how simple and quick it is to hire talent on the online recruitment platform.
With the aim to position QuikrJobs as a leading online recruitment platform among recruiters and employers, Mullen Lintas Bangalore has launched three films for entry-level white collar and blue collar jobs.
Entry level recruitment (blue and white collar talent) is challenging in sectors such as BPO, sales, logistics, fulfilment, etc. There is a high demand on account of growth these sectors are currently experiencing, and a high churn, especially since the talent pool is limited. Businesses who operate in these sectors are facing the problem of not only hiring the right talent but also the lack of specialised manpower consultants who can help fulfil their demands.
Addressing this issue, Mullen Lintas in its latest three-film campaign highlights the ease of hiring workforces in manufacturing, call centre and banking through QuikrJobs. Each film uses an interesting visual device, like cracking your knuckles, having hiccups and sneezing to convey how simple and quick it is to hire talent on the platform. Through this campaign, the platform is positioned as the one window for businesses to spot and recruit the right talent.
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