US based automotive portal Sonic Automotive Inc will launch their online sales initiative Sonic Digital-One Stop early next year. The new online platform will allow users to shop for a vehicle, get a trade appraisal and complete the purchase online in less than 45 minutes. A Sonic employee will then deliver the car to their house.
Customers don’t have to set foot in a store if they don’t want to, but the option to inspect the car in person will be still be an option.
"A large part of our customer base will still want to come to the dealership and put their hands on the car," Vice Chairman David Smith told Automotive News.
"But with smartphones and other technology, the ability to view a car online is so good, and the quality of vehicles is so good, that fewer people will have the need to test drive it."
The Charlotte, N.C., dealership group is working with "a couple" of vendors on development, said Jeff Dyke, Sonic's executive vice president of operations.
The technology integrates with Sonic-One Experience technology. "It's not coming from a third party," Dyke said. "So it all works together seamlessly."