Chicago-based automotive adtech start-up LotLinx has developed hyper-targeted online marketing to help dealerships and automotive portals keep their merchandise moving.
When it comes to selling cars, keeping sales consistent is vital as the product makes up a large percentage of a company’s profits. LotLinx has found a way to alleviate this potential problem.
“There’s a shopper out there for every car,” said co-founder and CEO Denise Chudy. “It’s up to us to go find that shopper.”
“We realized that people were not spending as much time on one site as they used to…Instead, they were snacking across the internet.”
Rather than trying to drive traffic to a centralised listing platform, LotLinx takes an omni-channel marketing approach. They distribute a dealer’s internal listings across automotive sites like Facebook and other highly trafficked websites, targeting users who live close to the dealership.
This marketing method is a cheaper and more effective method of selling cars. Since its inception in 2012, LotLinx has got automotive portals like Cars.com and DRIVIN to use their targeted advertising style.