When Tegna took Cars.com public early this year, they were required to file a financial disclosure form (Form 10)with the Securities and Exchange Commission, including a detailed Information Statement for current and future shareholders.
The document reveals Cars.com revenue in 2015 was $597 million. The total for Tegna Digital as a whole, including CareerBuilder, was $1.37 billion. So Cars.com represented 46 percent of the total.
71 percent of Cars.com’s revenue came from retail (dealer subscriptions, add-on products
and pay-per-lead revenue) with the remainder (29 percent) from wholesale fees .
The site also appears to be leading the way in targeting millennials; thirty percent of its audience is made up of shoppers born between 1980 and 2000, which is 11 percent more than at rival sites
Cars.com claims it receives 35 million visitors a month, with more than 50 percent (18 million) coming from mobile. Visits from smartphones have increased by 41 percent in the last year.