Automotive portal LatAm Autos has just signed a co-marketing agreement to release a new digital auto-classifieds product with eBay Mexico. The co-marketed product was developed for automotive dealers and will enable listings to be jointly promoted across the LatAm Autos and eBay Mexico platforms for an additional fee.
The new product will be co-branded and utilize a revenue sharing agreement for new business generated under the partnership, with LatAm Autos receiving the majority of total revenue generated.
LatAm Autos will be responsible for maintaining the dealer relationship and managing all revenue received by the new product on behalf of the joint venture.
Under the co-marketing agreement, LatAm Autos and eBay Mexico will conduct an initial three-month trial in Guadalajara, where both parties have a strong market presence, before subsequently rolling out an expansion across Mexico if certain performance metrics are satisfied.
In a statement, Jorge Mejia Ribadeneira, Executive Director and Chief Executive Officer, commented; “The partnership with eBay Mexico is a testament to our position in Latin America as the leading digital auto-classifieds business”.
“Under the agreement we will co-brand and co-market an exciting new product offering for our respective customers. This venture will create another related revenue stream for LatAm Autos as we progress toward our A$30m near term revenue target.”