According to automotive portal Edmunds.com, products that leverage messaging platforms, chat and even artificial intelligence to make car shopping easier are the next big thing in online vehicle sales.
Leaders in the hospitality and foods as services industry like Hyatt and Dominos are already utilizing this technology, and according to Edmunds, the automotive industry isn’t far behind.
Leading by example, Edmunds showcased their latest technologies during a panel at AutoMobility LA; the auto industry's first trade show dedicated exclusively to automotive technology and the mobility movement.
This isn't the first time the automotive portal has been ahead of the game. Edmunds identified texting as a solution for car shoppers and dealers more than two years ago in response to the "massive shift" of car shoppers from desktops to mobile, said Gorton, Edmunds' vice president of product innovation.
Edmunds saw that more and more shoppers were researching cars from their phones, but also saw that the volume of leads that its dealer partners received was not keeping pace.