This week General Motors announced that it will be launching a new online automotive portal specifically for low mileage used cars in the US. The move is an attempt to capture the growing number of car shoppers who prefer to browse digitally.
Called The Factory Pre-Owned Collection, the site will offer an online inventory of GM vehicles returned off lease, from daily-rental operators and from GM’s company car program. The vehicles will have a maximum of 37,000 miles and include an extended bumper-to-bumper warranty.
The system will include cars from Chevrolet, Buick, GMC and Cadillac. The brands’ Web sites and the sites of participating dealers will link to a new Web portal where shoppers can browse thousands of used cars.
Once a vehicle is selected, the user will pick a dealership and complete the purchase through GM’s existing online-shopping tool, Shop-Click-Drive, which resides on dealerships’ individual websites. Buyers will take delivery at the store.
The new automotive portal is expected to go live next month.