According to a statement on the Carsales website the partnership covers the next two BBL seasons and the next WBBL season and will see the company’s branding displayed on the player’s jerseys, ground signage and other Renegades collateral.
Carsales Chief Marketing Officer Kellie Cordner said the company was excited to branch into cricket and support a growing form of Australian family entertainment.
“Mums and dads are our biggest and most important audience and if you look at the attendances of the Big Bash League last season, it shows the public has really taken to the short form of the game. The Renegades derby against the Stars saw a sell-out crowd at Etihad Stadium. The fans simply love it,” she said.
“We are thrilled to be part of the ongoing growth and popularity of the Melbourne Renegades ahead of what will be a huge season of sixes and crowds on their feet applauding.”