Thailand-based automotive portal CarParagon.com is set to streamline the process of buying a car online with a one-step, free of charge service.
Founded in 2014 by former Stanford Graduate School of Business student Varot Kamolchotiros and his friend Kyungmin Bang, the automotive portal is operated by their own larger car sales website Smooth Lane.
“Motivated by the ‘Thailand 4.0’ policy in encouraging creativity and innovation through the application of technology, we developed this one-stop, free-of-charge new-car shopping portal to eradicate the usual hassle and time-consuming process of buying a car,” said Kamolchotiros in an interview with TheNation.com.
“In turn, we are also helping many authorized dealers in Thailand, which do not have the resources to build a comprehensive digital presence of their own, to further reach out to target customers who are savvy Internet users.”
According to data from the United States, 25 per cent of the roughly 14 million new-car sales annually could be carried out via online channels. CarParagon’s service aims to capitalize on this discrepancy.
Between 1,300 and 1,800 new cars are normally listed on the website, with dealers selling about 50 vehicles per month on average – at this stage, free of any service charge.