Earlier this week we reported on China-based e-commerce giant Alibaba’s plans to expand online automotive sales in rural areas. But reports indicate that their online sales in urban areas are just as successful.
Chery Automobile Co., the best-selling brand on Singles’ Day, sold about 13,000 compact cars and sedans. In addition, the largest Chinese automaker, SAIC Motor Co., sold about 1,500 RX5 SUVs equipped with Alibaba’s YunOS. SAIC, which operates a joint venture with GM in the country, also made Cadillac sedans available on Tmall, but the number of units sold was not revealed.
Overall, Alibaba registered 32% growth in Singles’ Day sales this year. Alibaba’s platforms recorded gross merchandise volume (GMV) of $17.8 billion, compared to $14.3 billion GMV in total last year.
“The demand for international products continues to be very strong, the value proposition for Chinese consumers for international products continues to be enormous,” Group President Michael Evans told ValueWalk.com.