Although eBay dominates the market when it comes to peer-to-peer selling, it also operates other classifieds websites in many countries. Ever since they snapped up Gumtree.com in 2005 they’ve been experimenting with injecting search results from its own platform into Gumtree in Australia. For example, someone searching for a Mac Book on Gumtree would also see listings from eBay in the search results.
In 2017 the company plans to take this practice a step further by opening the eBay inventory up to Gumtree in the U.K, and Kleinanzeigen, its equivalent German classifieds site, by the end of 2016. And in the first half of 2017, the company says it plans to “expose millions of relevant eBay listings” on its classifieds sites elsewhere around the world.
“The idea behind this effort was to deliver even more relevant search results to consumers, leading to increased conversion on eBay-listings,” explained Alessandro Coppo, general manager at eBay classifieds group, in a blog post.
“The responses and engagement from Classifieds buyers with this new experience have been positive and highlight the opportunity we have to unlock significant consumer benefits by bringing our platforms more closely together through inventory sharing.”