According to new group CEO Ole Harms Moia focusses on solving movement issues associated with cities. For example, Moia will be setting up on-demand shuttle services, using original designs for small, multi-passenger shuttles that are intended to operate with electric drivetrains for maximum efficiency with minimum impact.
The company will be headquartered in Berlin, Germany will another office in Hamburg, but the goal is to be live in two major European cities by the end of 2017. An office launch in China is also on the cards for early next year.
Volkswagen is planning to make Moia a success by leveraging expertise and resources from other groups within their umbrella. During the event, VW also stated they’ve secured “multiple hundreds of thousands” in funding from its parent company to make this happen, and has 50 employees currently with what Harms describes as a “startup” mentality with “the resources of a big corporate.”
Still reeling from the diesel emissions scandal in 2015, Volkswagen in hoping their new start-up will change consumer’s perspective on their brand. Moia sees itself as becoming a “top three mobility provider” in the 10-year time frame, based on the groundwork it plans to lay now and over the next couple of years.